Television viewing habits and values: a study with adolescents in the Basque Autonomous Region

Concepción Medrano Samaniego, Ana Aierbe Barandiarán y Santiago Palacios Navarro


This study attempts to relate the television viewing habits of adolescents, gathered using different indexes, to their personal values and the perceived values of their favorite television programs. The sample comprised 823 adolescents from the Basque Autonomous Region. The instruments used were: the Television Viewing Habits Questionnaire (CH-TV. 01), for viewing habits, and the Value Domain Scale (VAL-TV 0.1) for personal values and perceived values in favorite television programs.
The results indicate certain correlations between some indexes (permanence, co-viewing and preferences for participating in certain programs as live audiences) and some personal values such as power, benevolence and tradition. These data, similarly to those of other international research projects, enable us to conclude that there is a clear relationship between the viewing habits of adolescents and their values.


Key Words: television viewing habits, adolescents, personal values and perceived values.

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