The logo of the journal is a wheel, a symbol that wants to evoke several ideas: creativity and forward motion, the wisdom eye that enters into the knowledge of reality, the sun that radiates knowledge and makes ideas shine more clearly, as well as the globe, the sign of an education that is interested in the society where it belongs. This symbol, together with some other figures, is represented in the famous picture painted by Raphael entitled “the School of Athens”, in recognition of one of the most important moments of Pedagogy.
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| The TAM model and higher learning: a study on the moderating effect of gender |
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| Written by Manuel J. Sánchez, Félix A. Martín y Á. Francisco Villarejo | |
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A growing body of research related to the role of gender in human interactions with information technology has emerged in recent years. In this paper we analyse the web acceptance and usage between male professors and female professors. Partial least-squares (PLS), a secondgeneration multivariate analysis technique, was used to estimate the parameters of the proposed models. First, the scale psychometric characteristics were tested (validity and reliability). Second, the structural model was tested. The empirical results provided strong support for the hypotheses, demonstrating how male professors and female professors differ in their ‘web acceptance and usage’ processes; and highlighting the roles of ease of use and usefulness in determining the use of the web among them. Key Words: Technology Acceptance Model; gender differences; perceived usefulness; perceived ease of use; Partial Least Squares. |